Due to continued fluctuations in global supply chain costs and core raw material prices, PHOENIX officially announced today that it will adjust prices for all/some of its products (please adjust accordingly) starting March 26th.

According to PHOENIX's official price adjustment statement, this price increase is mainly due to the combined effects of multiple factors, including rising upstream raw material costs, increased international logistics freight, and increased production efficiency costs over the past six months. To maintain the brand's consistent high-quality product standards and after-sales service, the company decided to complete this round of price changes by the end of March.

Price Adjustment Details:

Effective Date: March 26, 2026, 0:00 (local time).

Scope: Includes core product lines and related spare parts. Specific product categories affected can be found on the PHOENIX website or by consulting authorized dealers.

Price Increase Amount: Expected to be between X% and X% depending on the product category.

Industry Observation: Market analysts believe that PHOENIX's price increase is not an isolated case. Since the first quarter of this year, several brands in the same industry have successively issued price increase notices. Due to the lingering global inflationary pressures, the tight supply of core components has posed significant challenges to cost control for companies.

A PHOENIX representative stated, "We have been committed to internally absorbing cost pressures through technological optimization, but the current macroeconomic environment has exceeded expectations. This price adjustment is to ensure that we can continue to provide users with more competitive technological development and user experience in the future." Consumers intending to purchase are advised to complete their orders before the price adjustment takes effect on March 26th to enjoy the current discounted price. Existing orders with deposits already paid or currently being fulfilled will not be affected by this price increase.